Tuesday, November 07, 2006

Strategies? and Some Tips


That's what it takes to move your home in a market that is clogged with sellers. Many of them panicked.

Of course the less they have applied best business practices the more panicked they are. Interest only loans blah blah blah....


I'm not your typical sky is falling media sensationalist. It's still real estate. The reasons that you got in still apply. The media can not make the price of homes go down no matter how much they try.


Yes they can give the buyers pause by sewing seeds of doubt and insecurity. That is how they get you to watch their ads. Why is it the story you want to hear about is always coming up after the next commercial break. Come on you know this.


So when the MLS is flooded with listings and you want to sell your house and get the maximum profit what you need is a strategy.


Imagine the marketplace as an old town square, the shops all jammed in together. Barkers out front trying to catch your eye so they can tell you why their goods or service is better and so unique.


Realtors market don't they. Some do, some are very proactive. This discussion is neutral on the realtor issue.


My favorite marketer, the guy I just love to read or to listen to is Jay Abraham. You most likely have heard of him. Some of his unique concepts are developed by taking a tactic or strategy from one industry and applying it to another.


This is sort of how the group of guys that I work with started in real estate. We got in around 2002. None of us are Realtors or licenced in the real estate field. We met with plenty though. We learned a lot in a short period of time.



In fact I am about to publish a 'how to' on building custom homes for a profit hopefully before end of November.



Right now I have the segment done on "Strategies to Sell Your House" which I will be offering as an audio book with transcript in PDF by weeks end. We applied any number of disciplines to selling the houses under our charge.


Sometime between now and the end of January I will be tasked with selling 7 custom waterfront homes in the 1 million to 1.5 million dollar range.


Yes we use a realtor at times, but always a good real estate attorney. More importantly we use some aggressive strategies to move these homes.


Here are some Tips:

1. Try offering owner finance. You would be surprised at how many inquiries that you will receive.


Of course if you don't want to play bank there are other ways this can be accomplished. I will explain in detail three ways that you can accomplish this and the advantages in my audio book.


2. Don't worry about what the paper or news is pushing out. Just recently here in Florida they are hammering the sky is falling on the news. Even though they state in their piece that prices are not going down.


In the newspaper they have a doom and gloom headline and then are force to reports incongruous housing numbers.


I read on AOL's news service how property values in Lakeland Florida will be going up %50+ percent over the next five years and Pensacola will be increasing %70+ over the same 5 year period, but the real estate market is crashing. Somebody needs to make up their mind. Seems they have a headline they want to use and don't care if the story underneath matches up.


So do not focus on what they tell you the numbers are. The only thing that matters is what is true for you. Your house if packaged properly can be sold.


What that package is and what strategy or strategies you use is determined by the truth of where your house is located, size, condition and price.
I will be giving some more tip, tricks and techniques as the days go by. I will let you know when my audio book"Strategies to sell your home" is ready.
Looking forward to hearing from you




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